9 Earth Day-Focused Brands to Support Now And Always
Gone are the days when Earth Day was an event to take note of just once a year. With signs of climate change all around us, the importance of sustainable fashion has never been so urgent. The good news? From NET-A-PORTER’s all-encompassing NET SUSTAIN initiative (which filters to sustainable designers for you) to new and emerging labels that hold sustainability as a core value, it’s now easier than ever to shop for style with substance. With that in mind, our latest Earth Day Edit brings you the best beauty, fashion, and accessories labels that are making major moves to reduce waste, cut down on environmental damage, and support the important work of established artisans—so all you need do is choose which product suits you best.
Hailing from Rio de Janeiro, this Brazilian collective cites nature as their greatest inspiration and plants a tree (in partnership with One Tree Planted) for every purchase made. The clothes themselves are vibrant and colorful—a happy clash of vintage and modern.
This award-winning skincare line by Pharrell Williams offers an impressive combination of reef-safe sun protection creams, non-nano mineral formulas, and refillable bottles made with 51% post-consumer recycled landfill plastic. An Earth Day star, for sure.
Driven by sustainability and bound by community, this ethical surf, skate, and streetwear label is an Earth Day favorite because of its 100% eco-friendly fabrics offering the ultimate in feel-good, California cool.
Aurora James is behind this exquisitely crafted footwear line, made by African artisans, with a directional fashion aesthetic. Each pair is made using vegetable-tanned leathers, soling from recycled tires, hand-carved wood, floral-dyed feathers, or other by-product materials sourced from farmers around the world.
The former Calvin Klein women's creative director, Francisco Costa, started this minimally packaged, sustainable beauty line in 2018. It’s since become a go-to for its cult face oils, Amazonian-inspired fragrance, and chic candles. Treat yourself this Earth Day, and your skin will thank you.
Offering a playful alternative to real fur, this vegan label founded by East London Designer Nina Hopkins is known for its plush printed coats and shearling slides with a conscience. The collection has since extended to a line of wool and feather-free items.
An early Earth Day contender, this natural skincare line started in 2007 and prides itself on delivering results without the help of synthetic chemicals. Sustainability is considered in every detail, from the use of raw materials (many of which are grown on the owner’s farm), to plastic made from corn-derived resin and recycled paper and card printed with soy ink.
Look no further for timeless future heirlooms with a conscience. This ethically produced jewelry line is 100% carbon and water neutral and uses recycled materials whenever possible.
Known for its unique upcycled jeans, leather jackets, and vintage-inspired t-shirts, this sustainable LA-based label is a favorite of Kaia Gerber and Kristen Stewart. If it isn’t upcycled, it’s produced responsibly and made to last—the founders want you to think of them as the “vintage of the future”.
The Sneaker Identity Crisis Have You Too Traded Your Sneakers For Ballet Flats and Loafers? It’s been a since sneaker culture went mainstream. The 2017 “homeboy’s gonna like…get it” era of sneaker influencing is ancient history. Everyone’s Balenciaga Triple S’s are tucked away. On Instagram, once sought-after pink and black CDG x Nike Air Max 180s are nowhere to be found. Yellow Onitsuka Tiger Mexico 66s might enter the hype-to-rinsed pipeline, too. adidas Sambas are still going strong, but the energy around them has transitioned from a boil to a simmer. 
TORY DAILY 10: MOTHER’S DAY GIFTS Moms are not a monolith. In fact, they contain multitudes. And so, this month’s Tory Daily 10 is dedicated to celebrating myriad moms. Our selection has something for the BeautyTok devotee, the glamper, the haute bohemian, the al fresco entertainer, the air-conditioning hater and more. 