Infusing a playful spirit into iconic Horsebit styles, Hanni from NewJeans continues her journey with the House in the latest campaign.
Set against the backdrop of Seoul’s vibrant streets, record shops and rooftops, Hanni stars in the new campaign by Creative Director Sabato De Sarno featuring emblematic Horsebit styles. With the Horsebit 1955 bag, Hanni brings a contemporary spirit to the equestrian-inspired icon. Alongside the iconic style, the NewJeans singer wears the Horsebit 1953 loafers, becoming one of the first females to wear them in a campaign by the House. The images also debut the signature bag in new Gucci Rosso Ancora editions, exclusive to South Korea.
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director and Photographer: Rina Yang and Tyrell Hampton
Music:
Shortform: NewJeans - ETA
Longform: “ETA”
Performed by NewJeans
Written by Hyun Ji Kim, Ho Hyoung Lee, Ylva Dimberg, Beenzino
© 2023 Sony Music Publishing (Italy) Srl obo Hybe Co. LTD, Peer Music, Beast Natives
Courtesy of ADOR
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