Celebrate World Fashion Day With ModeSens

Today is World Fashion Day—and here at ModeSens, that gives us one more excuse to celebrate the world of style. More than just clothing, fashion can be an outlet for self-expression and a way of telling stories that transcend geographical boundaries. 

Aside from helping us feel our best, through a diverse selection of designers, models, and ambassadors, fashion can be a positive force for change that challenges norms and fosters sustainable practices. so this world fashion day we applaud the ingenuity of designers who weave inclusive dreams into fabrics, the artisans who keep longstanding craftsmanship alive, and the trailblazers who use fashion as a canvas to address social issues.

With that in mind, here are some brands you can support right now that share this forward-thinking ethos. 

Max Mara

Max Mara is a renowned Italian fashion brand founded in 1951 in Reggio Emilia, Italy, by Achille Maramotti. The brand has gained global recognition for its timeless elegance, high-quality materials, and innovative designs. Max Mara's approach to fashion, particularly its uniform-inspired collections, has played a significant role in shaping its identity and reputation as a brand that offers timeless investment.

Max Mara's journey began with a vision to create luxurious and well-crafted women's clothing that combined traditional craftsmanship with modern sensibilities. The brand's name is a fusion of Maramotti's surname and that of Count Max, an aristocratic figure. The company initially focused on producing high-end coats and outerwear, quickly gaining a reputation for its impeccable tailoring and attention to detail.

In the 1960s and 1970s, Max Mara expanded into ready-to-wear, introducing a wider range of clothing while maintaining its commitment to quality and sophistication. Over the years, the brand has continued to evolve and innovate, incorporating new fabrics, silhouettes, and design elements into its collections.

Max Mara's uniform approach to fashion is characterized by a dedication to creating versatile and enduring pieces that form the foundation of a modern woman's wardrobe. This philosophy aligns with the concept of a "fashion uniform," where a collection consists of essential, well-designed pieces that can be mixed and matched to create numerous stylish looks.

This approach aligns with Max Mara's core belief in the importance of clothing that stands the test of time. By offering timeless pieces, Max Mara empowers individuals to curate a wardrobe that reflects their personal style while remaining relevant and elegant.

Zimmermann 

Zimmermann is an Australian luxury fashion brand founded in 1991 by sisters Nicky and Simone Zimmermann. Renowned for its distinctive blend of romanticism, elegance, and femininity, Zimmermann has made a significant mark on the fashion world with its commitment to both sophisticated design and sustainable practices. The brand is also slated to be one of the best performing on ModeSens this year, a testament to Zimmermann’s growing influence.

Zimmermann is synonymous with a vision of sophisticated femininity that embraces delicate details, intricate craftsmanship, and a timeless aesthetic. The brand's collections often feature ethereal prints, flowing silhouettes, and meticulously designed pieces that exude a sense of grace. 

The brand’s dedication to sustainable practices reflects its understanding of the fashion industry's impact on the environment and the importance of responsible consumption. The brand has taken steps to integrate sustainability into its operations and collections, aiming to reduce its ecological footprint and contribute to a more environmentally conscious fashion landscape.

“We celebrate craftsmanship, highly skilled artisanal techniques, and originality through our unique prints, custom-designed laces, trims, and finishes,” reads Zimmermann’s website under the sustainability tab. “Many of our garments feature intricate embellishments and handwork that take many hours, and great expertise, to produce. These are clothes our clients invest in, and we invest in them too: with time, care, and obsessive attention to detail, from the design stage right through to the finished garment. This is what we mean when we talk about creating collections for durability and longevity.”

Reformation 

Reformation is a sustainable fashion brand that was founded in 2009 by Yael Aflalo in Los Angeles, California. The brand has gained popularity for its stylish and eco-conscious approach to clothing, offering a range of designs that prioritize both fashion-forward silhouettes and environmentally friendly practices. Reformation's commitment to sustainability is evident throughout its operations and product offerings. The brand opts for fabrics such as Tencel, organic cotton, and recycled fibers, which have a lower environmental impact compared to conventional materials.

Reformation also employs eco-friendly production processes that aim to reduce water, energy, and waste. The brand utilizes technologies like laser cutting and water-recycling systems to minimize its environmental footprint. These initiatives are coupled with a transparent supply chain, carbon offsetting, and annual sustainability reports that keep the industry honest and transparent. 

Reformation's dedication to sustainable practices sets a positive example for the fashion industry. Through its eco-conscious material choices, responsible manufacturing processes, and commitment to transparency, Reformation continues to make a meaningful contribution to the growing movement toward more sustainable and ethical fashion choices.

ModeSens Picks: Fashion Director Jing Leng

Discover ModeSens Fashion Director Jing Leng’s favorite picks for World Fashion Day—a mix of statement pieces for a special outing, professional attire for the upcoming fall season, and essentials that will keep your wardrobe uniform and cohesive. 

“This World Fashion Day we should all reflect on our personal style and how it can impact our everyday lives. If you’re looking to update your wardrobe, consider shopping from my list of picks,” Jing said. “These picks are a mix of affordable and luxurious offerings from some of my favorite brands including Zimmermann, Max Mara, Jacquemus, adidas, Veronica Beard, and more. All of these brands are committed to making you feel your best, which is what fashion is all about.”