Gucci Bamboo 1947
The campaign celebrates female empowerment and the purity of a design that is free from the constraints of time or trends. With its iconic bamboo top handle crafted through a meticulous process of working the material over an open flame, every connotation presents a one-of-a-kind, precious piece of design. In this poetic mirroring of the human context, every bag is unique and presents its own set of individual nuances to be treasured.
The Gucci Bamboo 1947 represents a continued exploration into the House’s archival heritage, one that is deeply embedded in Florentine craftsmanship, in a call to the past that resonates soundly in the contemporary context.



