Gucci Horsebit Fine Jewelry

The House has launched a new Gucci Horsebit fine jewelry collection by Sabato De Sarno, marking the 20th anniversary of an emblematic line that centers around the iconic equestrian-inspired hardware. Capturing the timeless elegance of horseback riding and the storied roots of this emblem, the Horsebit motif is incorporated into necklaces, bracelets, earrings, and rings.

The accompanying campaign, shot by photographers Deo Suveera and Pamela Dimitrov, highlights the connection between Gucci and the equestrian world in terms of aesthetic elements and lifestyle. Known for crafting evocative narratives that capture the essence of beauty, Suveera and Dimitrov showcase the signature pieces on a unique and sophisticated cast including Agel Akol, Ana Rossolovich, Chloe Oh, and Achille Genet alongside captivating close-ups of horses in bold yet graceful juxtapositions.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Emanuele Cantò
Photographers: Deo Suveera & Pamela Dimitrov
Stylist: Francesca Burns
Music: Caroline Polachek – Spring Is Coming With A Strawberry In The Mouth

A specialized third party monitored the production and guaranteed animal welfare and safety on set.