Laura Andraschko’s Party Girl Goes Alpine Chic

The buzzy designer has always played by her own rules, like when she debuted her new womenswear collection during the men’s schedule in Paris.

Imagine a chalet girl stomping through St. Moritz in 2010. Mink gilet, ski boots, unapologetically “cunty”—that’s the vibe Laura Andraschko says she’s channeling for Fall/Winter 2025. Her work collides Berlin’s chaos, Vienna’s precision, and her own defiant spirit. “I want to keep things organic,” she says. “Shut off the white noise, focus, and trust the process.” It’s this mindset that shapes her path—defined by nightlife and tradition.

Born in Berlin to Austrian parents, Andraschko’s upbringing was a tale of two cities. “I spent my childhood bouncing between Berlin’s crazy nightlife and Vienna’s quaint, more sheltered atmosphere,” she recalls. The duality of these environments left a mark on her creativity. “It shaped me with two very distinct influences—an ambivalence that’s definitely part of me.”Her introduction to fashion was just as eclectic as her upbringing. Surrounded by the dynamic atmosphere of her parents’ late-night Austrian restaurants, which often hosted concerts, she encountered a colorful array of characters. Among them was a costume designer named Nicole Fischnaller whose stunning outfits left a lasting impression. “I was fascinated by her,” Andraschko recalls, adding that years later, their paths would cross again and they would have an opportunity to collaborate. As a young budding fashion enthusiast, Andraschko was enamored by John Galliano’s theatrical Dior era before her interests shifted toward darker, more gothic influences, such as Rick Owens and Carol Christian Poell.

But Andraschko also dove into Berlin’s nightlife headfirst. “I started too young!” she admits with a laugh. “I went to all the clubs—KitKat, Berghain, Renate, and smaller underground goth clubs. It was intense.” Those nights, surrounded by hedonism, pounding electronic beats, and unabashed self-expression became a formative influence subtly weaving into her brand’s ethos.Andraschko’s path to Central Saint Martins wasn’t a straight shot. Though she dreamed of the prestigious school at 13, anxiety initially kept her from applying. Instead, she took a circuitous route: studying fashion in Berlin, interning with Ann Demeulemeester in Antwerp, and completing a summer course in London before finally taking the plunge. She graduated from CSM in 2021 with a degree in womenswear, a pivotal step in honing her craft.Her brand’s origin story is as unconventional as her designs. Graduating during the height of COVID, Andraschko found herself dissatisfied with the limits of her final collection showcase, where each student was only allowed to present one look digitally instead of a fully-fledged runway show. “I redid my collection to show it properly, and I enjoyed the process so much that it turned into a brand,” she explains.

That collection drew on emo culture from 2008, utilizing elongated silhouettes and optical illusions inspired by the era’s MySpace selfies. While her aesthetic has since matured, Andraschko still incorporates these playful elements into her work, aiming for timeless designs that transcend trends. “I want to create a wardrobe people can love and wear forever,” she says. Her Spring/Summer 2025 collection, “Sloane Ranger,” debuted in London as a quirky twist on west London’s sleek, equestrian-inspired It Girls. The result was offbeat yet undeniably grown-up.For her Fall/Winter 2025 collection, Andraschko is leaning into her roots with a playful twist, and she’s showing it at Paris Fashion Week. Titled “Après-Ski,” the collection blends chalet girl vibes with traditional Austrian tailoring. Imagine ski trips in St. Moritz reimagined through a gritty, glamorous lens. Jacquard ski suits and chic eveningwear—complete with her signature exaggerated trimmings—sat alongside hoodie dresses, baby tees (one standout iteration emblazoned with “Chalet slut” across its chest), and knitted panties. The palette—rich browns, blacks, whites, with pops of red and glitter—pays homage to mountain landscapes, while materials like Austrian wool, tweed, and faux-fur evoke rustic luxury.

The collection’s set design takes the narrative a step further. “We’re transforming a Paris restaurant into a cozy Austrian or Swiss chalet,” she explains, envisioning a scene of hay bales, taxidermy, and warm Alpine charm—with a club rat twist, naturally (pounding rhythms reverberating through the teak wood interiors). Andraschko’s muse this season? “ cunty—she’s stomping around like it’s 2010,” she says.In a clever strategic move, Andraschko showed her womenswear collection during the men’s schedule. “Emerging brands have more space to be seen then,” she explains. “It’s less chaotic, and the audience is more focused.” This calculated approach is emblematic of her knack for navigating the pressures of being an up-and-coming designer. “The key is to maintain tunnel vision, trust yourself, and not try to please everyone,” she adds.Despite the pressure of tight deadlines and constant comparisons, Andraschko finds fulfillment in the admiration her designs inspire. Aughties supermodel Lindsey Wixson—beloved for her bee-stung lips and impossibly long legs—wore one of Andraschko’s dresses to a recent event, then opened her Paris debut in an off-the-shoulder black minidress with pleated faux-fur trim. “It’s a dream come true,” says Andraschko, her voice tinged with disbelief.Her journey is proof that the most daring creativity happens in the spaces where worlds collide—between cities, subcultures, and self-discovery. Andraschko’s brand captures that spirit with unapologetic panache: Alpine nostalgia reimagined with techno beats, anarchy sharpened by precision. In an industry obsessed with the next big thing, Andraschko isn’t following trends; she’s carving out her own path. Her fashion isn’t just worn—it’s lived. And danced in until dawn.