The SSENSE Guide to Korean Fashion Brands

Presenting 28 of the most innovative designers driving the fashion world.

Right now, there’s so much energy coming out of the Korean fashion scene that keeping up can feel overwhelming. K-pop artists are sitting front row at fashion week. Global luxury houses are staking their presence across the capital with show-stopping flagships. And Frieze Seoul has turned the city into Asia’s hottest art-meets-fashion destination.

Though Korea joined the global fashion stage later than other countries, it has been rapidly making up for lost time. In the early 2000s, offline boutiques carrying overseas brands began captivating Korean consumers, while the influx of fast fashion introduced competitive pricing and trend-driven designs, exposing the vulnerabilities of domestic labels.Then, in the 2010s, global online jik-gu platforms emerged, making international designer brands readily available to Korean consumers. This gave rise to a new kind of Korean consumer—globally attuned and ready to spend. Over the last decade, we’ve seen yet another shift, and consumers who used to look outside of Korea for luxury clothing are now firmly focused within its own borders. This inward turn has also spotlighted Korea’s agile and efficient production systems. Centered in Seoul but active across the country, local ateliers and factories underpin the precision and quality that define Korean fashion today.Andersson Bell, which has shown at both Milan and Shanghai Fashion Weeks, reflects how the brand caters to both domestic and global buyers. “K-culture has real influence across film, music, fashion, and beauty,” says creative director Dohun Kim. “Catering to Korea’s demanding consumers made us realize we could compete globally. I’ve also come to see how efficiently Koreans use their time—that’s a strength.”OSOI’s director, Heejin Kang, notes, “Our international customers seem naturally drawn to that mood.” As for why Korean brands have broken out globally, she explains: “Korean brands have a fast-paced yet detail-driven DNA. It’s about staying current while shaping your own visual language. These days, it’s not about chasing trends—it’s about how you interpret them.”This lineup of more than 28 Korean brands carried by SSENSE is a testament to how the market has expanded. The world of Korean clothing brands is rich and multifaceted, from ready-to-wear labels like Wooyoungmi and Juun. J, who has been in the industry for more than 20 years and has made their mark on the Paris Fashion Week schedule, to rising brands setting trends in techwear and gorpcore like POST ARCHIVE FACTION or Xlim.

2014 Seoul : @ader_error Among the best-known Korean clothing brands, ADER Error has devised a distinctive aesthetic based around primary colors and heavy use of logos. The anonymous collective is made up of graphic designers, illustrators, architects, and more, which explains the broad spectrum of inspirations and perfect execution.

2016 Seoul @amomento.co AMOMENTO is a refreshingly simple proposition in 2023. Focusing closely on silhouette, color, and texture, the label’s collections are easy to wear and straight to the point. Spanning accessories and women’s ready-to-wear, AMOMENTO is an easy way to introduce a Korean label into your daily looks.

2014 Seoul @adsb_anderssonbell As the name suggests, Andersson Bell finds inspiration in Scandinavian design. Interpreting the clean finishes and muted hues of the Scandi aesthetic with a modern Korean mindset, the label finds harmony in opposites: Classic shapes are subverted with neon color palettes, patchwork, and the like.

Arch The 2016 Seoul : @arch.the Arch The delivers quietly sophisticated womenswear rooted in minimalism. Founder Joo Eunsil, who studied in Japan and Canada, draws on this cross-cultural background to craft airy silhouettes in luxe fabrics—from organza to lightweight cashmere and pure cotton—in muted, neutral tones. Soft puff sleeves, scoop necklines, and clean tailoring balance sensuality with restraint.

2020 Seoul : @cmmawear CMMAWEAR, which takes its name from an homage to the meditative pause indicated by a comma, was founded in 2020 by Giz Moon and Val Choi. The brand is based in Seoul and Tokyo and focuses on unique shapes and practical details. CMMAWEAR invites new possibilities for everyday expression.

2017 Seoul : @coor_official Named after “Common Origins,” Coor is a contemporary brand that pursues simple, harmonious beauty. With a focus on minimal design, quality materials, and subtle yet distinctive details, Coor captures a sense of naturalness that feels both modern and universally relatable.

2019 Seoul @dunst_official Dunst—which means “immaterial”—looks beyond gender to find universally desirable shapes and palettes. While doing so, though, the label takes inspiration from traditional themes like prep to create an attractively incongruous aesthetic; one that has all the hallmarks of a future classic.

2022 Seoul @fffpostalservice Although FFFPOSTALSERVICE garnered a cult following with its sporadic drops, its first official collection landed in FW22 and has cemented the label as one to watch. Flying the flag for unorthodox streetwear, the label mixes tactical, gorpcore styling with the type of visual flourishes associated with high-end fashion. Experimental cinching, bold proportions, and subversive fabrics are the brand’s specialties.

2014 Moscow @j.kim Born in Uzbekistan to Korean parents, designer Jenia Kim draws on her rich cultural heritage for J.Kim. Traditional Korean dress combines with elements of Uzbek folk craft to make J.Kim’s unique aesthetic: Modern pieces like puffer jackets and loungewear are embellished with cutouts in traditional floral patterns.

2015 Milan @jiwinaia Founded by Marisa Jiwi Seok, JIWINAIA blends playful irreverence with nostalgic pop culture references. Born in Korea, raised in Milan, and trained at Central Saint Martins, Seok channels her multicultural background into bold, witty designs. Her jewelry features witty slogans etched into pearl materials and joyful designs.

2007 Seoul @juun_j Designer Juun.J cut his teeth at Club Monaco before founding his eponymous label in 2007. Since then, the label has become one of Korea’s foremost fashion brands, thanks in no small part to the wearability of the largely classic collections, which revolve around tried-and-tested shapes.

2018 Seoul @kijun_official Each season, Kijun bases its collection around a new film concept, acting as an imaginary costume department. It’s a refreshing take on how to view a clothing brand, and one mirrored in the versatile yet clearly themed collections.

2013 Seoul : @le17septembre Founded by self-taught designer Eunhye Shin, LE17SEPTEMBRE began as a style blog and grew into a Seoul-based label known for refined, minimalist pieces. Inspired by Korean design and everyday life, the brand offers structured yet soft silhouettes, with each collection focused on longevity, quality, and quiet confidence.

2016 Seoul : @margesherwood_official Inspired by Gwyneth Paltrow’s character in The Talented Mr. Ripley, MARGESHERWOOD offers refined handbags marked by quiet elegance. Founded in 2016 by Sungeun Um and Soonyoung Kim, the brand favors soft curves, minimal branding, and subtle vintage cues—perfectly suited to modern, sartorial dressing.

2017 Seoul @nothingwritten.kr Items like heavy corduroy trousers and bouclé knits are the bread and butter of Nothing Written. The Korean luxury brand, founded in 2017 by Young-Ju Lee, has proven season after season that movements like prep and quiet luxury are not just trends but timeless sources of inspiration.

2014 Seoul @numbering_official In the arena of South Korean jewelry brands, Numbering looms large. Its largely minimalist collections find the golden mean between restraint and embellishment, all at an affordable price tag.

2018 Seoul @openyy_official Formerly known as TheOpen Product, OPEN YY builds on the trusty foundations of vintage products. Reinventing retro styles, the Seoul-based label specializes in expressive garments that focus on asymmetry, structural detailing, and textural experimentation.

2016 Seoul @osoi_official One of the key aspects to the rise of the Seoul fashion scene is the availability of high-quality artisans and factories in the city. OSOI uses these highly skilled local ateliers to build its sculptural leather bags.

2018 Seoul @postarchivefaction POST ARCHIVE FACTION (PAF) is one of the leading names in Korean streetwear, garnering major support with its gorpcore-leaning designs. Having already collaborated with Off-White™, PAF has a very bright future.

2003 Seoul @pushbutton_official Pushbutton was founded in 2003, which makes it one of the more seasoned brands in this list. Designer and founder Seung Gun Park is a former K-pop star and that attitude shines through in a futuristic, genderless style that’s impossible to miss.

1988 Seoul @solidhomme Founded long before Korea became a hub for fashion and youth culture, Solid Homme has been flying the flag of its home nation for 37 years. Not much has changed in that time, because it doesn’t need to: Solid Homme stands for timeless pieces made to exacting standards.

1990 Seoul @systemofficial Beginning in 1990 and expanding into menswear in 2008, System has built a steadfast identity in the last 30 years. It’s known for collections that appear simple on the surface but feature intricate detailing and expert tailoring on closer inspection.

2010 Seoul @thisisneverthat Korean streetwear brands are aplenty, but only a select few have really cracked the international code. With a penchant for basics and a finger on the pulse of youth culture, thisisneverthat was born for the global stage.

2018 Seoul : @thug_club Founded in 2018, THUG CLUB quickly gained attention for its bold, subversive streetwear. The Seoul-based label draws on hip-hop and Americana-inspired biker culture through matching sets, distressed denim, and silver-studded hardware. Worn by celebrities and influencers alike, THUG CLUB champions irreverent style and fearless self-expression.

2012 Seoul : @tonywack_official TONYWACK reimagines everyday essentials with a refined, modern-classic sensibility. Drawing from the rebellious spirit of ’70s and ’80s European style, the brand fuses sharp tailoring with subtly unconventional details for a wardrobe rooted in city life and quiet confidence.

2015 Seoul @we11done In its mission to reshape the way we view high-fashion, We11done has carved out a niche for its bold graphics, inflated proportions, and seamless streetwear-luxury fusion.

2002 Paris @wooyoungmi Wooyoungmi was founded in 2002 as the image of designer Woo Youngmi’s perfect man. What’s perhaps most interesting about the label is that the Wooyoungmi man has evolved over time, effectively becoming an ever-changing examination of modern masculinity.

2021 Seoul @xlimlink Branding its collections as “episodes,” the creatives behind XLIM paint an updated picture of the brand’s cultural surroundings every season. Underscored by sportswear and streetwear influences, XLIM clothing has the feeling of a young Stone Island or C.P. Company.