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add was founded in 1999 and immediately stood out for lightening up and revolutionising the world of outerwear. Down jackets are no longer considered a shapeless sack, unflattering for the female physique and merely useful for keeping warm, but have become a sophisticated garment with slim and tailored fits, suitable for every occasion. Combining thirty years of technical know-how with the best quilting available on the market and the lightest fabrics beaten to prevent down loss, add pulled off the feat.