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Ainea is the name given by Italian children to unexplained things that scare them. This brand of masculine and feminine clothing was founded by a creative team from the wool textile company Becagli. Ainea was created as a desire to give new vision, strategy and expression to the fashion world that has been radically changed by the internet and global market. According to the brand, in fact, the “paranormal” should be confronted without fear or anxiety, with the knowledge that things move faster than ever as the base for every project.