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Designer Dana Lorenz created FALLON in 2008. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewelry design started as a personal endeavor, but her pieces quickly grew a cult following and press and retail attention followed. With a story in American Vogue about the launch, FALLON was soon carried at top retailers worldwide, including Barneys, 4510, 10 Corso Como, Boon the Shop, Harvey Nichols and Lane Crawford.FALLON is a designer jewelry collection of graphic layering pieces. The collection evokes the aspirational feeling of fine jewelry, but with a clash of pop references and street sensibility. The collection is designed to be mixed, layered and collected season after season.