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The dealership originated in 1917 in Watertown, Wisconsin and was relocated to Oconomowoc in 1995. Wisconsin Harley-Davidson built a new state of the art dealership in 2005 and is conveniently located at 1280 Blue Ribbon Drive (on the SW corner of I-94 and Hwy 67) in the Pabst Farms Commerce Center in Oconomowoc. The dealership offers over 36,000 square feet of Genuine Harley-Davidson® merchandise including: New & Used motorcycle sales, MotorClothes® Merchandise & Collectibles, Genuine Parts, Accessories and Factory Trained Service Technicians.