Baby Girls' HYKE Care Sale, Up To 75% Off

Favorite Designer

Japanese husband-and-wife design duo Hideaki Yoshihara and Yukiko Ode founded their label Hyke in 2013. Inspired by traditional American workwear, Hyke embodies the pair’s affinity for denim, as well as renewed renderings of military-inspired pieces including sailor pants, bomber jackets, and finely-honed trench coats. With a color palette that hews to the effortless simplicity of blue, white, and black, exceptional accents like stand collars on jackets and mock-necks on knits keep their interpretations of these tried-and-true womenswear silhouettes au courant.