SSS WORLD CORP Hats for Boys

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Fashion industry veteran and erstwhile Brioni creative director Justin O’Shea launched his luxury streetwear label, SSS World Corp, in 2017. With this up-and-coming menswear venture, the street style icon seeks to encapsulate the raw aesthetic freedom of the sartorial here-and-now, with a range of styles whose calculated contradictions elevate masculine wardrobe staples to unexplored heights of twisted originality. Boasting a wealth of vintage rock-and-roll and bad-boy imagery, and backed by the visionary minds behind cutting-edge cultural compendium 032c, the brand’s wide-ranging selection of ready-to-wear and accessories merges well-honed streetwear sensibilities with the auteurist individuality for which O’Shea is recognized. Unapologetically graphic-laden styles featuring colorfully macabre illustrations, brightly-toned florals, and bold animal prints effortlessly bridge the gulf between kitsch and occult, while casting a compelling new light upon refined outerwear silhouettes, crisp trousers, and precisely-tailored shirting.