Men's THE GIGI Jeans Sale, Up To 75% Off

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The Gigi is a new project from Pierluigi and Mario Boglioli, the eponymous brothers behind one the most influential brands in Italian fashion. Growing up in the family tailoring business, Pierluigi 'Gigi' Boglioli eventually found his place in the brand's creative team, and spearheaded development of Boglioli's signature unstructured look and advanced garment dyeing techniques. Proud of past achievements, but with eyes set firmly on the future, The Gigi's motto, "DON'T LOOK BACK' is stitched into each of his designs.