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Inspired by the bohemian flair of the 1970s, Jeffrey Lubell founded True Religion in 2002 with a determination to redefine American-made denim with his pioneering designs. Offering intuitive fits and speciality washes, the LA label's cult denim collection for men and women exudes a vintage vibe through its faded hues, worn-out prints and distressed detailing. True Religion is synonymous with quality craftsmanship and bold style, with an eclectic collection that encompasses casual wardrobe staples - from plaid shirts and printed tees to floral blouses and bomber jackets. Defined by its distinct, urban aesthetic, the True Religion brand continues to push the boundaries of off-duty dressing, season after season.