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What inspired Acne Studios’ founder Jonny Johansson to create the label’s deadpan mascot? The quintessential Swede. Portrayed with two dots for eyes and a straight line for its mouth, the neutral expression represents an emotion that exists somewhere between happiness and sadness – dubbed lagom in Swedish. An instant hit with the brand’s followers, the motif is sprinkled throughout the designer’s collections and can even be spotted on the chest of this soft cotton sweatshirt.| Acne Studios cotton sweatshirt100% cottonSlips onRound ribbed neckline, long sleeves, elasticated cuffs and hem, appliqued signature brand logo on chest, tonal stitching, solid colourMachine wash coldMade in PortugalMidweight, stretchy
ACNE STUDIOS Kids' Mini Fairview Face Patch Sweatshirt In Pink
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Kids' Mini Fairview Face Patch Sweatshirt In Pink
What inspired Acne Studios’ founder Jonny Johansson to create the label’s deadpan mascot? The quintessential Swede. Portrayed with two dots for eyes and a straight line for its mouth, the neutral expression represents an emotion that exists somewhere between happiness and sadness – dubbed lagom in Swedish. An instant hit with the brand’s followers, the motif is sprinkled throughout the designer’s collections and can even be spotted on the chest of this soft cotton sweatshirt.| Acne Studios cotton sweatshirt100% cottonSlips onRound ribbed neckline, long sleeves, elasticated cuffs and hem, appliqued signature brand logo on chest, tonal stitching, solid colourMachine wash coldMade in PortugalMidweight, stretchy
