amika Big Hit Shampoo in Beauty: NA. Hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that'll send limp, lifeless hair home.. Vegan and cruelty-free Free of parabens, sulfates, and mineral oils. Caffeine helps energize limp hair and promote sebum elimination Glycerin adds and retains moisture to strands. Sea Buckthorn is amika's signature ingredient that's loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. 9.2 oz. Massage through wet hair.. Rinse.. AIKA-WU192. AM50.20678. amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.