What it is: A smoothing shampoo formulated to help you say goodbye to frizz and hello to silky smooth locks. What it does: The ultimate smoothing shampoo is formulated to deliver maximum smoothness and shine and is great for after keratin treatment care. With a tropical twist of pineapple extract and a powerhouse of AHA and Phyto-ceramides from sunflower seeds, your hair will be protected, repaired and ready to stun. How to use: Start with wet hair. Squeeze a good amount of shampoo into your palm and lather it up between your palms. Gently massage the shampoo into your scalp, working your way through the lengths of your hair. Rinse thoroughly with warm water. For an extra clean feel, repeat this process. Follow up with ANSWRs Smoothing Conditioner (sold separately), focusing on the ends of your hair. 10.14 oz. Paraben-free; sulfate-free; silicone-free; alcohol-free Made in Italy