When Jean Touitou first founded his brand, it wasn't yet called A. P. C. - his commitment to minimalist design was such that the first season was merely tagged with Hiver 88, or 'Winter 1988'. In this logo print T-shirt, the brand plays upon its eventual name (standing for the brand's joint position as a production and creation workshop), turning the 'A' upside down for the most literal of logo flips.
APC Flocked-logo T-shirt In White
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Flocked-logo T-shirt In White
When Jean Touitou first founded his brand, it wasn't yet called A. P. C. - his commitment to minimalist design was such that the first season was merely tagged with Hiver 88, or 'Winter 1988'. In this logo print T-shirt, the brand plays upon its eventual name (standing for the brand's joint position as a production and creation workshop), turning the 'A' upside down for the most literal of logo flips.