What it is: A long-lasting matte lipstick with nourishing, rich pigments and unique soft-glide technology for a plush, creamy application for all-day comfort.What it does: This long-lasting matte lipstick instantly delivers color impact in a single swipe. Infused with jojoba oil and organic olive oil, the richly pigmented lipstick formula glides on effortlessly and smoothes the appearance of fine lines with a nondrying matte finish. All lipstick shades are formulated with coated pigment to enhance wear and color. For control with precision application, the drop-shaped bullet carefully helps line and shape the lips. How to use: For the most intense lipstick color, apply to clean bare lips. Start by shaping lip with the tip of the drop-shaped bullet at the center cupid bow, and fill in the remaining lip working from the center outward. For a more muted lipstick look, fill in color at the center of your lips, and dab color outwards with your finger.