ASSOULINE

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Blue/green/white paper Estée Lauder: A Beautiful Life book from ASSOULINE featuring hardback, non-fiction, 200 pages, Length: 36cm, Width: 28cm and ISBN: 9781649800428.

An American legend with a name that is globally recognised, Estée Lauder was a businesswoman, matriarch and innovator. Starting from humble beginnings in Queens, New York, before transforming a small skincare business into a worldwide portfolio of beauty brands, Lauder was one of the first in her field to recognise the power of word-of-mouth advertising while also building an empire based not only on product, but lifestyle. It's all explored in Assouline's 'Estée Lauder', an in-depth book built with the help of Estée's granddaughters Aerin and Jane, and filled with personal letters, family photographs and company archives.

As a businesswoman, matriarch, and innovator, Estée Lauder was in a league of her own. From a humble background growing up in Queens as the child of Hungarian immigrants, Estée’s ambition and hard work found her tremendous success, transforming a small skincare cream business she started in her kitchen into a worldwide portfolio of beauty brands. Ever principled and determined, her charming ebullience took her far— she was the first to harness the power of word-of-mouth advertising, and to realize that a free gift with purchase would do well to win her customer’s loyalty.. Crafted like a personal album with the help of her granddaughters, Aerin and Jane, this book opens the door to the legendary woman who made her name known all over the world. As a true visionnaire, Estée Lauder succeeded in building her cosmetics empire through talent, determination, hard work, and kindness, while still maintaining a rich and fulfilling family life. Adding to her iconic legacy was her eye for interiors, a reputation for hosting fabulous dinner parties, and her countless notable friends such as Princess Grace of Monaco, Hubert de Givenchy, Diana, Princess of Wales, Nancy Reagan, and Frank Sinatra, among other luminaries. To celebrate her life and important influence in business, at home, and on the town, Aerin and Jane Lauder along with Assouline, present an in-depth look at what a beloved tour de force Estée was, as expressed through her personal letters, family photographs, company archives, and more..