Transform your hair care ritual into a truly blissful experience with Cherry Almond Softening Shampoo from Aveda ' designed to repair and restore each strand from root to tip. Babassu and coconut-derivatives deliver a deep yet gentle cleanse, while naturally-derived cherry blossom and sweet almond oils restore softness and shine while maintaining hair's healthy lipids and oils. Understanding the importance of a scent that lingers long after your wash, Aveda's pure-fume' aroma embodies the juicy, floral fragrance of 38 flower and plant essences including tonka bean, certified organic orange and ylang ylang for sweet-scented locks that last. The result, when used with its corresponding conditioner, is touchably soft hair full of weightless bounce.