There isn’t anything complicated about the Shampure™ Nurturing shampoo by Aveda. The haircare aficionado infuses the lightweight formula with abyssinian oil to gently cleanse and create long-lasting nourishment and infuses it with 25 pure flower and plant essences, so it douses your locks in a subtle, calming fragrance. Massage it through your hair from root to tip, rinse and then smooth the conditioner from the collection through your ends. Oh, and did we mention the packaging is made from recycled plastic and is recyclable?| Aveda Shampure™ Nurturing shampooApplication: massage into wet hair. Rinse. Follow with Shampure™ Nurturing conditionerPairs well with Shampure™ Nurturing conditioner, Damage Remedy™ Daily Hair Repair, Shampure™ Body Lotion and Aveda Wooden Paddle BrushCruelty free100% recyclable packaging1l