There's nothing complicated about Aveda's Shampure™ Nurturing shampoo. The haircare aficionado infuses the lightweight formula with abyssinian oil to gently cleanse and create long-lasting nourishment and infuses it with 25 pure flower and plant essences, so it douses your locks in a subtle, calming fragrance. Oh, and did we mention the packaging is made from recycled plastic and is recyclable?| Aveda Shampure™ Nurturing shampooApplication: massage into wet hair. Rinse. Follow with Shampure™ Nurturing conditionerPairs well with Shampure™ Nurturing conditioner, Damage Remedy™ Daily Hair Repair, Shampure™ Body Lotion and Aveda Wooden Paddle BrushCruelty free100% recyclable packaging250ml