In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Autumn/Winter 1952 collection after it. The presentation built upon the Maison's New French style, with the term Jolie Madame soon becoming a way of referring to the label's quintessentially Parisian aesthetic - and now this wicker top-handle bag.

Balmain Jolie Madame Medium Top-handle Bag In Wicker In Beige

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First seen in Sep 2024

BALMAIN
Jolie Madame Medium Top-handle Bag In Wicker In Beige

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Product Details

Balmain Jolie Madame Medium Top-handle Bag In Wicker In Beige

Jolie Madame Medium Top-handle Bag In Wicker In Beige

In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Autumn/Winter 1952 collection after it. The presentation built upon the Maison's New French style, with the term Jolie Madame soon becoming a way of referring to the label's quintessentially Parisian aesthetic - and now this wicker top-handle bag.

about BALMAIN

Balmain (French: [balmɛ̃]) is a haute couture fashion house that was founded by Pierre Balmain. Balmain was born in 1914 in France. His father owned a drapery business and his mother and sister owned a fashion boutique where he often worked after his father’s death in 1921. He always had a love of fashion and an eye for design. He attended the École des Beaux-Arts in 1933-1934 with intent to study architecture but instead ended up spending the majority of his time designing dresses. After working for atelier Robert Piquet as a freelance artist and spending time with Edward Molyneux, he left school to work for Molyneux. In the late 1930s, he served in the French air force and the army pioneer corps. After peace was declared, he worked at Lucien Lelong and opened his own fashion house under his name. He released his first collection in 1945 and his first fragrance in 1949. While at Lelong, he met Christian Dior, a designer who would play a huge role in Balmain’s career and the postwar fashion industry in general.

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