What it is: A vegan brow gel infused with a plant-based serum that tints, shapes and defines while promoting visibly fuller brows over time.What it does: This buildable eyebrow gel provides flexible hold with no stiffness or flaking and contains mineral pigments that mimic your own brow color. The intuitively angled applicator combs the gel through brows for natural-looking definition and fullness. The formula is infused with a plant-based serum powered by Red Clover Flower and peptides for powerful strengthening benefits. How to use: Apply to your brows starting at the inner edge and working outward. Use short upward strokes in the direction of the hair growth. Please note: This formula appears more vibrant when wet and will dry to a natural finish.