Benefit Cosmetics Hoola Powder Bronzer in Medium. Benefit Cosmetics Hoola Powder Bronzer in Medium. Achieve a soft matte, sun-kissed look with this waterproof powder bronzer that is buildable, blendable, & lasts up to 12 hours. The award-winning bronzer that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends to create a natural-looking matte bronze that lasts all day.. Shade: Medium. Waterproof and sweatproof. Smudge-proof and transfer-proof. 8g / 0.28 oz. Apply on cheeks, forehead, nose, jawline, or all over face. Build and blend for a natural-looking matte bronze finish.. Apply underneath cheekbones, on your forehead, jawline and the sides of your nose to create natural-looking contour.. BCOS-WU623. FM461. Founded in 1976 by a sister duo of San Francisco beauty lovers, Benefit seeks to bring laughter and fun to the world of cosmetics. Guided by the mantra makeup doesn't have to be serious to look good, Benefit's iconic products boast breakthrough formulas in loud, playful packaging, inspiring women all over the world to apply more lipstick, grab life by the giggles, and fake it 'til you make it.