What it is: A silky powder formula that glides on smoothly and offers a matte finish with long-lasting wear. Why it's different: It perfectly mimics the healthy-looking color your cheeks turn when you're naturally flushed. How to use: Sweep a blush brush over the Blush and lightly tap off excess. Apply to the apples of the cheeks, blending outward and upward into the hairline, and then downward for the most natural effect. Pro tips: For your most natural flush, combine your natural shade of blush with a pop of brighter color on top. Blush fades in a few minutes, so applying two coats of either the same color or a brighter color on top in the same formula makes it last longer. Style Name: Bobbi Brown Blush. Style Number: 225472. Available in stores.