What it is: A silky powder blush that glides on smoothly and offers a matte finish. Why it's different: This blush is designed to perfectly mimic the color that your cheeks turn when you're naturally flushed. How to use: Sweep a blush brush over the blush and lightly tap off excess. Apply to the apples of your cheeks, blending outward and upward into the hairline and then downward for the most natural effect. Style Name: Bobbi Brown Blush. Style