What it is: A lightweight, sheer and ultra-moisturizing formula that has all the benefits of your go-to balm plus a color-enhancing tint.Why it's different: Formulated to bring out the best in your lips, this balm contains a nourishing blend of olive, avocado and jojoba oils to smooth and soften lips instantly and over time, reducing the look of fine lines while delivering a healthier, plumped-up look. While the formula is working its magic, the soft pigment blends with your lips' natural tone for a just-for-you stain. How to use: This indulgent, spa-like treatment can be worn alone for a sheer wash of color or layered with your favorite lip color for a glowing, cushioned finish. Apply to bare lips directly from the tube.