What it is: A perfect prep for eye makeup, this non-drying, non-greasy primer helps keep any powder eyeshadow crease-free and color-true. Why it's different: Available in a range of skin tone-correct shades, it neutralizes and diminishes redness and skin discoloration while extending the wear of any eyeshadow by eight hours. How to use: Swipe on bare lids and apply eye makeup as you normally would. Style Name: Bobbi Brown Long-Wear Eye Base