What it is: A matte lipstick, minus the dry-out.What it does: This long-lasting ultramatte lipstick dresses up lips with a dressed-down feel, featuring hydrating ingredients and a cashmere-soft texture. The lipstick glides on for instant moisture and high-impact lipstick color in just one swipe. It delivers rich color payoff without overpowering and stays put all day with comfortable, 8-hour wear and a color-true, transfer-resistant formula that wont smudge, bleed or feather. The cashmere-soft matte lipstick formula is made with the brand's Yellow Flower Complex to help hydrate lips and blurring polymers help create a diffused, soft-matte finish. Concentrated pigments deliver ultrarich, high-impact color. How to use: Swipe the lipstick directly onto the lips or pair with Lip Pencil (sold separately) for natural-looking definition. Made in South Korea