Our boldest, most vibrant lipstick ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned—even after it's removed. With a sleek gold tube, it's luxury, redefined. Who Is It For: Anyone who wants the ultimate in color and treatment benefits in a lipstick. Why Is It Different: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines with lasting moisture to help relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. How to Use: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application. Now in 30 shades.