What it is: A shimmer eyeshadow that softly illuminates lids. Why it's different: The blendable, silky powder formula delivers a soft wash of shimmering, translucent color. The light shades can double as highlighters under the brow bone. How to use: Sweep a lighter shade from your lashline to your brow bone using an eyeshadow brush, or simply use as a highlighter shade under the brow bone. For depth and additional definition, smudge a slightly darker shade in the crease. To create a subtle shimmer liner, choose a dark shade and line your eyes with a slightly damp eyeliner brush. After lining the upper lashline, look straight ahead to see if there are any gaps that need to be filled in. If you also line the lower lashline, make sure the top and bottom liner meet at the outer corner of the eye. Style Name: Bobbi Brown Shimmer Wash Eyeshadow. Style Number: 225476 3. Available in stores.