What it is: Enter your faux-filler era with this sheer plumping lip serum stacked with hyaluronic acid and moisturizing botanical oils for your plumpest pout ever.What it does: It’s powered by the brand's most advanced technology to visibly plump your lips while reducing lip lines and wrinkles—all with an invigorating cooling sensation, without the pain of needles or burning. A range of 20 clear-to-sheer and now, new chromatic shimmer shades let you customize your ideal plump personality. How to use: Apply Plump Shot Lip Serum to lip surface only, staying within your lip lines. Cruelty-free Paraben-free; mineral oil-free; petrolatum-free Made in the USA