What it is: A collagen-infused lip-plumping serum gloss that visibly plumps, smoothes and conditions lips with a refreshing cool tingle.What it does: The tingling, lip-plumping serum is available in 15 glossy shades. The formula conditions and smoothes lines for healthier, more youthful-looking lips. Wear the gloss by itself as a nourishing lip treatment or layer over lip color for a volumizing shot of shine. Pure vegan collagen and tri-peptides help promote fuller-looking lips over time, while hyaluronic acid filling spheres help to smooth and fill the appearance of fine lines and wrinkles. Tsubaki, avocado and jojoba oils also work to condition, hydrate and smooth fine lines.