What it is: A smoothing, hydrating lipstick infused with hyaluronic acid for lips that look glossy and plumped, in limited-edition sea-turtle packaging. What it does: This hybrid lip color combines the rich, even coverage of a lipstick with the high-shine and plumping effects of a gloss. It goes on with an incredibly soft, lightweight texture as it helps to smooth and firm the lips. Added collagen gives lips a boost, leaving them fuller and decidedly more youthful in appearance while never irritating. How to use: Apply directly to the lips. Start in the middle and work the color outward.