What it is: Impress your dentist with a new kind of toothpaste that promotes whiter teeth and a happier oral microbiome.What it does: The Cocoshine Toothpaste features a form of your teeth's own natural minerals and transforms them into a non-flouride elixir: nano-hydroxyapatite. The result? A happier, whiter smile for people with sensitive teeth. It's flavored with Oishii's high-tech strawberries, grown with precision vertical indoor farming. The formula contains 19.35% nanoXIM® CarePaste, yielding 3% nano-hydroxyapatite (nHA), one of the highest concentrations in toothpaste. The low-abrasion formula is perfect for those with sensitive smiles and features feel-good ingredients like pH-balancing baking soda, microbiome-friendly xylitol, ultranourishing coconut oil, gum-soothing aloe vera and stain-buffing silica. How to use: Squeeze out a pea-sized amount onto your toothbrush. Gently brush your teeth and gums for two blissful minutes at least twice a day. Rinse and shine. 3.4 oz. Paraben-free; sulfite-free; peroxide-free; propylene glycol-free; triclosan-free; artificial dye-free; GMO-free Cruelty-free Vegan Made in the USA