COLOR WOW

Hooked Shampoo With Root-locking Technology 295ml

Since its launch in 2013, Color Wow has taken revolutionary hair formulas from the lab to our bathroom shelves. But, noticing a gap in the haircare expert's collection, founder Gail Federici now launches Curl Wow, a capsule of science-backed blends designed to define and add bounce to curled and coiled locks. The Hooked shampoo is a 100% clean formula that leaves no residue for bouncier and weightless-looking curls. Powered by Procapil it works to anchor strands at the root, preventing shedding and maintaining a voluminous mane.| 'Color Wow Curl Wow Hooked 100% clean shampoo with root lock technologyApplication: apply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, your hair has a lot of build-up and you may require a second shampoo applicationHair type: suitable for curly hair typesVeganCruelty-free295mlMade in CanadaFor hygiene reasons, this product cannot be exchanged or refunded, unless faulty.'

A clean, sulfate- and residue-free gentle cleansing formula that is perfect for all curl types. Hair Type: Curly and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Curl-Enhancing- Frizz- ShineKey Benefits: - Unique, gentle, no-residue cleanser- Fresher hair and scalp- Helps prevent shedding and breakageHighlighted Ingredients:- Proprietary Procapil® Blend: Helps anchor hair, preventing shedding and breakage- Glycerin: Moisturizes and adds shine. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS &

CURL WOW HOOKED CLEAN SHAMP 10.0OZ. Benefits: 100% clean formula leaves no residues behind to dull color, weigh down curls or block follicles. Leaves curls film-free and optimally receptive to leave-in hydrators and moisturizing stylers. Fortifies strands in the follicle to help reduce shedding and breakage. Key Ingredients: Formulated with a proprietary Procapil(R) blend to help "anchor" strands at the root, preventing excessive shedding or hair loss. Research Results: 80% of Procapil(R) testers saw reduced hair loss.

Ideal for all curl types, Color Wow’s Hooked Shampoo with Root-Locking Technology removes build-up and dirt while encouraging stronger-looking hair.Developed with the brand’s Procapil® technology, the shampoo helps to protect against excessive shedding and breakage. The gentle formula seeks to moisturise the hair, promoting an ultra-soft and high-shine finish.