Armed with its very own kit, Cuddle + Kind's Briar the Bunny may be ready for play and cuddles with its super-soft cotton knit - lovingly handmade in Peru through sustainable and fairtrade practices - but it has a very serious mission: to help fight childhood hunger. Every doll sold by the Canadian brand provides 10 meals to children in North America and around the world - an exceptional feat signalled by the signature wristband.