What it is: A rich, moisture-boosting shampoo that gently cleanses the scalp while restoring the hair's hydration, softness and shine. Who it's for: Ideal for straight, wavy and curly hair types or medium-to-coarse hair textures.What it does: Infused with nourishing plant oils and vitamins, the shampoo delivers a satisfying lathered cleanse that leaves hair clean and refreshed without stripping. Hair feels smoother, silkier and infinitely more manageable. How to use: Wet your hair thoroughly. Take a quarter-sized amount of shampoo and spread it evenly in your hands. Apply the shampoo to your roots, gently massaging your scalp to activate the lather. Massage the shampoo into your roots for 1-2 minutes to remove buildup. Rinse out thoroughly. Repeat steps 1-3 if necessary to remove excess oil or buildup. Paraben-free; sulfate-free; gluten-free Cruelty-free Made in Canada