What it is: A lightweight shampoo that perfectly cleanses hair, leaving it soft, bouncy and full of weightless volume. Who it's for: Ideal for straight and wavy hair types or fine and medium hair textures.What it does: PUFF.ME Volumizing Shampoo gently removes oil and buildup without stripping, plumping strands for healthy, full-bodied hair. It effectively cleanses strands without stripping hair and helps boost volume, bounce and body while enhancing manageability. How to use: Wet your hair thoroughly. Take a quarter-sized amount of shampoo and spread it evenly in your hands. Apply the shampoo to your roots, gently massaging your scalp to activate the lather. Massage the shampoo into your roots for 1-2 minutes to remove buildup. Rinse out thoroughly. Repeat steps 1-3 if necessary to remove excess oil or buildup. Paraben-free; sulfate-free; gluten-free Cruelty-free Made in Canada