dior is always looking to innovate the beauty industry and now the brand's newest invention comes in the shape of the Rouge Dior Forever Lipstick. Don't let its classic packaging fool you, this is a no-transfer matte formula that lasts up to 16 hours without compromising on comfort. Imagine the benefits of a liquid lipstick - high pigmentation and longevity - in a creamier consistency, infused with floral lip care to preserve the natural hydration of your pout.