Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense color and concentrated in floral lip care, it ensures 16h* of wear without compromising comfort. All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture color with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever. Echoing Christian Dior's love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips. Comfortable and supple from morning until night, lips are enhanced with color that remains intact and intense, that you'll forget you're wearing: no need for touch-ups with this transfer-proof lipstick, the color can express its full intensity. A true formulation feat, Rouge Dior Forever rises to every challenge. Rich and varied, the range of Rouge Dior Forever shades fulfills women's makeup desires. In addition to iconic tone-on-tone and trendy shades, Peter Philips, Creative and Image Director for Dior Makeup, has imagined extraordinary and ultra-couture shades, to discover in a limited edition. * Instrumental test on 30 subjects.