Edward Bess Big Wow Full Brow Pomade Achieve full, fabulous brows that WOW! Big Wow Full Brow Pomade combines long-wear color technology in a unique self-setting gel formula specially designed to give the look of expertly shaped brows. This richly pigmented pomade glides on for effortless application and locks into place for natural looking arches that won't fade or flake. Now you can achieve buildable color that mimics the look and dimension of natural brows. The gel based formula coats brow.