What it is: A retinol serum designed for sensitive skin and beginner retinol users that helps smooth and soften the appearance of fine lines and wrinkles. What it does: Its formula combines retinol and advanced peptides, two gold-standard ingredients, to help soften the look of fine lines and wrinkles and impart firmer looking skin with a smoother texture. The 0.25% pure concentrate in the formula is balanced with the brand's proprietary Skin Saver Complex to deliver the benefits of retinol with minimal irritation. This complex contains hyaluronic acid, vitamins C and E, aloe, colloidal oatmeal, allantoin and ceramides that together help nourish, comfort and support skin's health, alleviating the irritation often associated with retinol-based products and leaving skin feeling soothed, refreshed and rejuvenated. How to use: Apply 1-2 pumps evenly over clean skin up to three times weekly. Gradually increase frequency to every other night, then every evening as tolerated. Avoid your lips, eyes and eye corners. It's suitable for use only at night. It is normal for some redness, flaking or dryness to occur when first using any retinol-based product. If this continues for more than two weeks, First Aid Beauty recommends applying this serum over your favorite nightly moisturizer. 1 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of fragrances Allergy tested Safe for sensitive skin Cruelty-free Vegan Made in the USA