Volumizing Shampoo. Features: Boosts visible volume at the roots so hair looks naturally fuller.. Removes excess oil and product buildup for a clean, bouncy feel.. Lightweight, non-heavy formulawont weigh fine hair down. Preps hair for thicker-looking styles; pairs perfectly with heat and pre-stylers.. Key Ingredients: Biotin (Vitamin B7) helps strengthen the feel of hair and reduce breakage for fuller-looking body.. Rice Protein light, film-forming proteins that plump fine strands for visible lift and thickness.. Keratin supports hairs structure for a smoother, more resilient feel after cleansing.. Panthenol (Pro-Vitamin B5) attracts and retains moisture to improve softness and manageability without weight.. :