About The Brand Founded in 2012 by Jens Grede and Erik Torstensson, two Swedes with a passion for minimalist design and the dressed-up casual aesthetic of the 1970s, Frame creates coveted wardrobe classics with an American sensibility and classic British tailoring. From the brand's first pair of jeans, Le Skinny De Jeanne, to its newest collections for women and men, Frame delivers elevated styles that are intentionally simple and easy to wear. Features