FRAME The Ruler in Blue. - size 29 (also in 25, 26, 27, 28) FRAME The Ruler in Blue. - size 29 (also in 25, 26, 27, 28) 99% cotton 1% elastane. Made in Turkey. Machine wash. Zip-fly with button closure. 5-pocket styling. Midweight denim textile. Leg opening measures approx 14. FAME-WJ479. 1002889. FRAME is a Californian fashion brand established in 2012 by Erik Torstensson and Jens Grede. Born and raised in Los Angeles, FRAME embodies signature tailoring, luxury leather, and quality cashmere, ensuring a combination of timeless perspective on everyday chic outfitting through an effortless foundational denim wardrobe. Since the brand's inception, FRAME has brought Californian modernity with European influence through its renowned ready-to-wear collections, uncompromising quality, and coveted denim essentials.