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Premium denim woven with a touch of stretch is frame's calling card, which is why the brand has been a cult favourite since its inception in 2012. Jeans are cut to suit all shapes and sizes and have a comfortable feel for all-day wear, meaning styles like the Ruler are sure to become a prized pair in your rotation.

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First seen in Dec 2024
FRAME The Ruler Straight-leg Jeans In Black
$350
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The Ruler Straight-leg Jeans In Black
Premium denim woven with a touch of stretch is frame's calling card, which is why the brand has been a cult favourite since its inception in 2012. Jeans are cut to suit all shapes and sizes and have a comfortable feel for all-day wear, meaning styles like the Ruler are sure to become a prized pair in your rotation.
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